Smart Mobile Devices Account for Small Share of TV Viewing – eMarketer

TV_Viewers

Mobile devices have put TV content literally into the hands of consumers, but that availability has not encouraged use, according to data from the Council for Research Excellence. The research organization surveyed broadband internet users in the US who watched at least five hours of TV per week, finding that only 2% of total TV viewership occurred on a tablet or smartphone.

Even among the subset of respondents who watched TV on a smart mobile device, tablets and smartphones combined accounted for just 7% of total viewing hours.

 

Smart Mobile Devices Account for Small Share of TV Viewing – eMarketer.

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