If you plan on getting your digital analytics done the way you’ve done it in the past, you may want to scrap those plans and start fresh.
Because in 2013, an entirely new approach to digital marketing and analytics is taking hold. Some have called it multi-channel analytics; some have called it business intelligence for marketers; some have called it (somewhat one-dimensionally) big data.
1. Everybody is measuring everything. And putting the reports in a dashboard.
2. Digital is getting married to television.
3. Privacy may be dead, but nobody likes surveillance.
4. Marketers are losing control of the data.