Social TV and the Network Approach | ClickZ

Social intelligence is key for both TV networks and TV advertisers. For networks, it goes a long way toward predicting viewership and overall response, creating programming guided by your audience’s expressed preferences and interests, and attracting advertising revenue through commercials and sponsorship opportunities. For advertisers, it helps ensure that expensive TV spots are worth the money by prequalifying audiences and guiding not just placement, but content of ads. The days of the people meter are over; to truly see success in a continually fragmenting TV marketplace, you’ve got to boost your social IQ.


via Social TV and the Network Approach | ClickZ.