URX Is A Brilliant Mobile Ad Service That Deeplinks Customers Right To Ecommerce App Product Pages | TechCrunch

URX can analyze every product page in an ecommerce app, like for Hotel Tonight’s king suite at the Hilton San Francisco or a $20 LivingSocial deal for $40 at Bann restaurant in New York, and create thousands of ad variants to sell each one. It targets these apps’ existing users with the most tempting ad for the most relevant product at the right time based on a ton of big data signals about the customer and shows these ads in other apps. When users tap the ads, they’re deeplinked to the product page where they can buy what they saw in the ad, and URX charges the ecommerce developer a fee on top of what the ad cost to run.

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via URX Is A Brilliant Mobile Ad Service That Deeplinks Customers Right To Ecommerce App Product Pages | TechCrunch.

via URX Is A Brilliant Mobile Ad Service That Deeplinks Customers Right To Ecommerce App Product Pages | TechCrunch.

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