Facebook’s lead shrinks in social media logins on retail sites – Internet Retailer

While Facebook continues to account for most social logins on retail sites, its share will likely continue to fall, says Patrick Salyer, Gigya CEO. “We’re starting to see more variance as other players like Google, Amazon, PayPal and others have become accepted identity providers,” he says. “Google in particular continues to make strides as an e-commerce identity provider because of its attachment to payments.”

via Social Media – Facebook’s lead shrinks in social media logins on retail sites – Internet Retailer.

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