When Growth Hacking Goes Bad | TechCrunch

What’s worse is the more these companies play fast and loose with users’ trust, the less likely users will be to give others – including those playing by the rules – a fair shot in the future. That in turn will make it even harder for apps to grow their user bases, and will force them to again turn to more aggressive tactics as the cycle repeats.

via When Growth Hacking Goes Bad | TechCrunch.