6 Tools for Cost-Effective Website Usability Testing | ClickZ

There’s a growing community of crowdsourced remote usability testing options avaiable for marketers. Here are six of the top tools.If you’re at all involved with conversion rate optimization, you already know the importance of usability testing. After all, if users can’t effectively use your site they will have a slim chance of converting.But you don’t always have the time, money, or staff expertise to conduct live research in a test environment. That requires identifying and screening participants, hiring a moderator/facilitator, setting up the technology to record their screen movements as well, and video tape their verbalization of their thought process as they attempt to complete the given task.Fortunately there’s a burgeoning community of crowdsourced remote usability testing options that are available for ad-hoc as well as ongoing projects. The benefits of leveraging one of these options are numerous: the pricing is generally affordable and straightforward, you don’t have to worry about finding participants, and you can often launch a test and receive results in a matter of hours. Sound too good to be true? Check out these top tools for remote user-testing, from simple to extensive:

via 6 Tools for Cost-Effective Website Usability Testing | ClickZ.

via 6 Tools for Cost-Effective Website Usability Testing | ClickZ.

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