2014 will be year when mobile ads spending exceeds newspapers, magazines, and radio – Inside Mobile Apps

The expected growth for mobile ads is expected to be around 83%, an increase of $8.04 billion dollars from 2013. This makes mobile ads the 3rd most popular medium for ad spending, right behind TV and desktops.The surge in mobile advertising is chiefly attributable to the fact that consumers are spending more and more time with their tablets and smartphones. According to eMarketer’s latest estimates, US adults will spend an average of 2 hours 51 minutes per day with mobile devices this year.

via 2014 will be year when mobile ads spending exceeds newspapers, magazines, and radio – Inside Mobile Apps.

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