Twitter Steps Into Facebook’s Shadow With Launch of Mobile App-Install Ads | ClickZ

Companies can target their ads to users based on interest, keyword, gender, geographic location, language, and mobile device, and Twitter said that advertisers will be able to customize promoted tweets to provide additional context, or t

o pull in information from an app’s App Store or Google Play listing.Twitter is clearly looking to attract new advertisers, having detailed its new “cost-per-app-click” payment model in a blog post, a feature that means advertisers will only be charged when a user clicks through to the App Store.

via Twitter Steps Into Facebook’s Shadow With Launch of Mobile App-Install Ads | ClickZ.

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