Amazon’s Fire Phone May Add Another Layer to Mobile Marketing | ClickZ

On the surface, Amazon’s first smartphone, which begins shipping today, looks similar enough to the iPhone or the Samsung Galaxy, but there is one key difference: From the Firefly feature, which scans barcodes and brings up Amazon product pages with the push of a button, to the complimentary year of Amazon Prime, the Fire was designed for e-commerce. And the phone’s expansive mobile commerce capabilities will certainly give marketers lots of new opportunities to reach consumers.

via Amazon’s Fire Phone May Add Another Layer to Mobile Marketing | ClickZ.

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