Appboy Secures $15 Million in Series B Round

“Traditional marketers have been using CRM and conversion-testing platforms for years, however, those conventional techniques do not translate perfectly to mobile,” added Doug Pepper. “As marketers become more experienced, it will be crucial to adopt techniques to effectively cultivate personal relationships with their audiences. Appboy is successfully bringing marketing automation to the mobile space in a way others have yet to master.”

via Appboy Secures $15 Million in Series B Round.

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