Pandora “AMPs” Audience Analytics to Boost Musician-Listener Engagement | ClickZ

Pandora has launched AMP, a free program that shares listener data with its 150,000 musicians, in order to give artists and their managers better insights into audiences.AMP will include geographic and demographic breakdowns of each artist’s audiences, along with an interactive heat map highlighting locations around the United States where an artist’s music is attracting attention. Other features include access to song-by-song performance information — which includes total track spins and number of thumbs up for each track — and a count of fans who have created a station for the artist.

via Pandora “AMPs” Audience Analytics to Boost Musician-Listener Engagement | ClickZ.

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