To Succeed, Growth Hacking Has To Focus More On Product Development Than Marketing | TechCrunch

The really great growth hackers out there — people like Andy Johns, who helped Facebook, Twitter, LinkedIn and Quora all reach record user numbers — understand that it’s not just about getting as many users as possible, but about helping to get the product experience right and ultimately amassing as large a user base as possible. Those are two very different things.

via To Succeed, Growth Hacking Has To Focus More On Product Development Than Marketing | TechCrunch.

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