LUMATA goal is to provide decision makers with the tools they need to manage their brand interactions with consumers over mobile – what Lumata call Mobile Relationship Management.
Lumata Story so far…
With a global footprint and over 450 people, Lumata represents 10 years of experience in helping brands, operators and hardware manufacturers achieve their marketing objectives on mobile. Our goal is to provide CMOs with the tools they need to manage their brand’s interaction with consumers over mobile – what we call Mobile Relationship Management. Our success is built on a strong foundation of market leading technology, deep category expertise and a focus on transparency and measurement.
Formed as a standalone entity in November 2011, Lumata is privately owned by Francisco Partners, a leading technology focused private equity firm with over $7Bn under management, and Buongiorno, the leader in B2C entertainment on mobile.
Mobile as marketing channel may finally be reaching a tipping point, fuelled by the rapid rise of smartphones and rich media consumption. As consumers embrace the next generation of technologies, brands have a unique opportunity to build lasting relationships with them over mobile.
LUMATA support brands in addressing the challenges of Brand Activation, Customer Acquisition, Engagement & Retention over mobile. We help brands in integrating mobile strategies within the marketing mix and eliminating the complexity of delivering marketing messages across channels, devices and geographies.
- Activation: M-Site, Apps and Web-apps
- Acquisition: Mobile display advertising, Intelligent database marketing, Social Media Marketing
- Engagement: mVouchering & couponing, Proximity marketing, Direct response Marketing
- Loyalty & Retention: Mobile loyalty, Loyalty Card Mobilization
LUMATA combine big ideas, headache-free execution, and real-time marketing intelligence to deliver programmes that stand out from the crowd. We have the broadest portfolio of customer retention and loyalty solutions to provide everything from distinctive broad-based marketing programs such as ‘Orange Wednesdays’ and ‘Recharge & Win’; to best-in-class technology that enables 1:1 real-time campaign execution at the operator’s fingertips.
Operators are looking for ways to address dropping ARPU and competition for customers from traditional and disruptive players. By integrating the Lumata platform into the Operator billing and data infrastructure, our clients are able to deliver tailored incentives to their customers in real-time.
Beyond the technology, LUMATA designs engaging mechanics that form part of a broader marketing plan to drive long term behavioural change. Iconic programmes such as Orange Wednesdays are a testament to this approach.
For Hardware Manufacturers
Lumata offers a suite of next generation Social, Content, Billing and Messaging products for Smart Connected Devices. The experience in building mobile experiences enables Lumata to deliver engaging customer experiences for its clients. Whether you are a Hardware Manufacturer, 3-Play Operator or a Media Company, Lumata’s products allow you to bring a rich, differentiated experience for your customers making the most of your existing assets and taking advantage of Cloud services. Lumata is experienced in creating amazing experiences across the 4-screens enabling the connected life on TVs, PCs, Tablets and Smartphones.